The current environmental protection requirements and policy guidance put forward higher requirements for the green development of the packaging industry. Green packaging is getting more and more attention. With the continuous upgrading of printing technology and the growing acceptance of environmental protection concepts, green packaging will become the future packaging industry. An important direction for development. The current industrial environment promotes the rapid development of domestic paper packaging and other green packaging fields.

Packaging refers to the general name of containers, materials and auxiliary materials used in accordance with certain technical methods to protect products, facilitate storage and transportation, and promote sales during the circulation process. It also refers to the use of containers, materials and auxiliary materials to achieve the above-mentioned purposes. In the process of applying certain technical methods and other operational activities. Packaging is a sub-process of the logistics process.

Packaging industry scale analysis

—— Business revenue

According to statistics from the China Packaging Federation, the growth rate of the main business income of enterprises above designated size in the packaging industry (annual main business income of 20 million yuan and above) from 2017 to 2019 shows a declining trend year by year. The scale of the packaging industry in 2019 The above-mentioned enterprises have completed a total of more than 1 trillion yuan in their main business, a year-on-year increase of 1.06% on a comparable basis.

—— Number of companies

According to statistics from the China Packaging Federation, from 2016 to 2019, the number of enterprises above designated size in my country's packaging industry (all industrial legal entities with annual main business income of 20 million yuan and above) has shown a steady upward trend. In 2019, the number of enterprises above designated size in China's packaging industry reached 7,916, a year-on-year increase of 1.10%. This reflects the gradual increase in the number of people entering the industry and the increasingly fierce market competition.

Current characteristics of the packaging industry

After several years of rapid development of packaging in my country, the overall scale of the packaging industry has become one of the largest packaging countries in the world. my country has become the world's largest packaging market with the fastest growth, the largest scale and the most potential in the world. The current development status of my country's packaging industry mainly presents the following characteristics:

1. Low industry technical barriers

The industry has low technical barriers, small differences in specificity between products, and sufficient market competition. my country’s packaging industry is completely liberalized, with less restrictive measures, relatively easy access to funds, fierce market competition, large differences in enterprise scale, and industry concentration Degree is low.

2. Enterprises are mainly concentrated in large and medium-sized cities and the eastern shipping and sea economically developed areas

Packaging companies are mainly concentrated in large and medium cities and economically developed regions along the eastern coast. Multinational companies also establish factories in developed regions, and then gradually expand to the inland. The degree of development of the packaging industry in a region is directly related to the degree of economic development of the region. The packaging industry serves other manufacturing industries and is largely dependent on the development of other industries.

3. Focus on price competition

The main means of industry competition is price competition. The competition between brands is not clear. Due to the small differences in the quality of packaging products, as the degree of packaging market segmentation increases, the focus of market competition is brand competition, which is carried out in the form of price wars. However, there is a lack of leading brands with absolute advantages.

4. Innovation ability needs to be improved

There are few technical personnel in the industry and insufficient innovation ability. Packaging companies need to increase investment in early technological transformation and encourage innovation. Incorporating funds from multiple sources, expanding the scale of production, increasing the concentration of production, and carrying out technological transformations necessary for circular production and clean production to meet the needs of the macro-control of the national scientific development concept and the need to improve market competitiveness is the top priority of my country's packaging industry.

Rapid growth of imported paper packaging

Divided by packaging materials, the packaging industry is divided into four categories: paper packaging, plastic packaging (including plastic film), metal packaging and glass packaging. Among them, paper packaging has always occupied a major position in the packaging industry.

According to the China Paper Association, the output of packaging paper in 2019 was 6.95 million tons, a year-on-year increase of 0.7%; the consumption was 6.99 million tons, a year-on-year decrease of 0.3%. On the whole, domestic packaging paper relies on the import market to a certain extent.

According to the China Paper Association, the volume of China's packaging paper imports from 2015 to 2019 was relatively stable, maintaining between 200,000 and 230,000 tons. The export volume has increased year by year, and the trade deficit has gradually narrowed. By 2019, China's packaging paper imports will be 20 10,000 tons, and the export scale is 160,000 tons.

By 2020, the proportion of biodegradable green packaging materials will increase to 50%. The utilization rate of electronic waybills for major express brand agreement customers reached more than 90%, and the average express packaging consumables were reduced by more than 10%. The use of transfer boxes, cage trucks and other equipment was promoted, the use of woven bags and tape was further reduced, and the packaging management of the express delivery industry was basically established. system.